What is spotler activate cdp formerly squeezely?

Spotler Activate, formerly known as Squeezely, is a Customer Data Platform (CDP) that helps companies centrally manage and leverage customer data for marketing and sales purposes. As a CDP, Spotler Activate offers the ability to collect, integrate, and activate customer data across channels to create personalized customer journeys and targeted marketing campaigns. Here is an overview of the key features and benefits of Spotler Activate as a CDP:

1. Data Collection and Integration

Data-centric: Spotler Activate collects data from various sources, such as websites, apps, CRM systems, and other marketing tools. It bundles this data into a single customer profile, giving you a complete overview of each customer’s interactions and behavior.
Real-time data: The platform processes data in real-time, allowing businesses to respond to customer behavior immediately.

2. Customer profiles

Unified Customer View: Spotler Activate builds detailed customer profiles by integrating data from multiple sources. These profiles include information such as browsing behavior, purchase history, preferences, and demographics.
Segmentation: The platform uses advanced segmentation capabilities, allowing businesses to form customer groups based on specific criteria, such as behavior or previous interactions.

3. Personalization

Personalized Customer Journeys: Rich customer profiles allow companies to create personalized campaigns that are tailored to the specific preferences and behaviors of individual customers.
Omnichannel Marketing: Spotler Activate enables marketers to execute personalized communications across multiple channels, such as email, website, push notifications, and ads.

4. Automation and Activation

Marketing Automation: The platform offers powerful automation capabilities that allow you to set up automated workflows. These workflows can be triggered based on customer behavior, such as visiting a specific page or abandoning a shopping cart.
Activate Data: The collected and segmented customer data can be used directly to launch and optimize personalized marketing campaigns.

5. Analyze and Optimize

Insights and Reporting: Spotler Activate provides detailed analytics on customer behavior and campaign performance, so companies can continuously optimize for better results.
A/B Testing: Marketers can run A/B tests on different variables to see which messages or channels perform best.

6. Integration with Other Tools

Seamless Integrations: Spotler Activate integrates with various other platforms and tools, such as CRM systems, email marketing tools, and advertising platforms, so that all customer interactions can be seamlessly tracked and leveraged.

Why a CDP like Spotler Activate?

A Customer Data Platform like Spotler Activate helps companies gain a better understanding of their customers by centrally collecting, analyzing, and activating data for personalized marketing campaigns. The platform optimizes the customer experience and ensures more targeted marketing communications, allowing companies to increase conversions and improve customer satisfaction.

In short, Spotler Activate (formerly Squeezely) serves as a powerful marketing tool for companies that want to centralize and activate their data for better, data-driven customer interactions.

Voxilo is a recognized implementation partner of Spotler Activate, and we help companies successfully set up and configure their Customer Data Platform (CDP). With our in-depth expertise in marketing technology and data management, we support companies in collecting, integrating and activating customer data via Spotler Activate. Whether it is about setting up personalized customer journeys, automating marketing processes, or optimizing omnichannel campaigns, Voxilo ensures that your CDP after seamlessly aligns with your business goals and ensures maximum impact. Our team is ready to guide you from implementation to continuous optimization of your marketing campaigns.

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