What is SEO Strategy?
Search engine optimization is a complicated art, only marketing and perhaps even product development. To put it briefly, SEO is all about how a webpage ranks on Google — or how your business competes in other search engines like Bing or Yahoo.
But why would this matter? It's simple: Search results are the gateway to revenue for most businesses.
What's part of an SEO strategy?
So you have a website you've been working hard on. You post your content, create some good relationships with other bloggers and get them to link to your content.
Now you want your website to rank on Google, and to that end, you need an SEO strategy.
What defines an SEO strategy?
Here's a quick list of things that make up an SEO strategy:
1. Your writing ability
2. Your content and how you present it
3. Your navigation and site structure (how you link between pages)
4. How much do you personally engage with readers for promotion or marketing.
5. The readers' experience with your website, including the visualization of your content, the perception of authority, and how easy your site is to navigate.
SEO Marketing Plan:
SEO is one of the key factors to consider when marketing strategy.
An SEO marketing plan can help you determine which action steps you can take to improve your rankings on the search engines, enable conversions and attract more customers. In addition, you should list actionable tasks to help you measure progress throughout each stage of your SEO efforts.
Here are some concrete steps you can take to help improve your Google Analytics, Google AdWords, and Bing Webmaster tool accounts:
* Redesigning your pages or adding new content to your site (especially when it's related to the topic of your website).
* Creating new keywords that are relevant to your website.
* Increasing the number of links pointing back to your site (especially when they're directly or indirectly related).
* Update sitemap.xml file so search engines can find it.
SEO marketing strategies:
Here's what you need to build an effective SEO marketing plan.
* Create a website content plan.
* Create a site metrics report that details your site's health. This can help with planning and prioritizing your site updates.
* Update your website content plan consistently, including adding new pages, removing old pages, and categorizing existing pages to make them more accessible.
* Send out regular site update announcements informing users of the most recent changes to your website so they know the freshest information.
* Test your content. If you think the new pages on your site are not working well, check for bad links, duplicated content, and redundant pages.
* Keep track of the keywords that your site ranks for. After a few weeks, you should have a good idea about what keywords are currently ranking for. Notify Google of any changes by updating your sitemap file.
* Continue to optimize the content on your website so search engines can easily find it.