1. 1. Collects both website and app data to better understand the customer journey.
  2. 2. Uses event-based data instead of session-based.
  3. 3. Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling.
  4. 4. Predictive capabilities offer guidance without complex models.
  5. 5. Direct integrations to media platforms help drive actions on your website or app

Why migrate to GA4?

From enterprises to small companies, many have resisted the change as it has many implications, specifically:

  1. 1. Collects both website and app data to better understand the customer journey.
  2. 2. Uses event-based data instead of session-based.
  3. 3. Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling.
  4. 4. Predictive capabilities offer guidance without complex models.
  5. 5. Direct integrations to media platforms help drive actions on your website or app

The Migration Process

    Leap from descriptive to predictive analytics. We take care of your Google Analytics 4 migration from strategic planning to actual implementation. Here's an overview of our approach to Google Analytics 4 migration services.
  1. 1. Audit
  2. 2. Documentation
  3. 3. Implementation
  4. 4. Validation
  5. 5. Reporting

Request Migration Plan

The migration plan involves assessing the current and target environments, defining objectives, allocating resources, assessing and preparing data, testing, executing the migration with a rollback plan, training and communicating with stakeholders, validating post-migration, and documenting the process for knowledge transfer.