Google Analytics Ga4 Migration Plan
Explore more about Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps.
- Collects both website and app data to better understand the customer journey
- Uses event-based data instead of session-based
- Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
- Predictive capabilities offer guidance without complex models
- Direct integrations to media platforms help drive actions on your website or app