Digital Asset Management
Digital asset management (commonly abbreviated to DAM) is the grouping of digital media content and its associated elements within an organization with the goal of delivering similar content efficiently to multiple devices.
Most digital media today, such as audio, video, live and recorded programs, also include metadata that helps with content delivery to the end users. The metadata can include technical information such as service information, Quality of Service (QoS) requirements such as bandwidth, and content such as schedule information, ratings and descriptive text.
DAM software provides a centralized means for tracking every asset that is in use by an organization. Its primary function is to store, manage, retrieve and distribute digital assets.
What Is the Value of Digital Asset Management?
In today's digital age, having some form of Digital Asset Management (DAM) in place is a necessity. As digital information becomes more prevalent as part of the business world, it's becoming increasingly important to not only organize information but to create a system that will allow this information to be accessed quickly and efficiently on demand.
DAM software enables organizations to quickly find and access the digital content they need. For example, in a TV production environment, DAM software creates a central repository for assets such as media files and metadata, which are made accessible through searchable databases and managed in a number of ways.
How Digital Asset Management software works?
DAM software uses a database to store digital assets, metadata and associated relationships. This database can include the entire media asset or just metadata.
By storing the information in a central database, organizations can ensure that all of the media-related information from various sources is quickly and easily accessible.
How does Digital Asset Management Software Help in TV Broadcasting?
Digital Asset Management software plays a crucial role in TV Broadcasting by managing, organizing and tracking digital assets.
Digital assets can be any piece of media used in TV broadcasting such as a video clip, audio file, graphic or text.
The DAM system allows organizations to create searchable databases that can be used to quickly and easily find an asset.
ADVANTAGES OF DIGITAL ASSET MANAGEMENT
The major advantage of DAM software is that it can reduce the time taken to track a video clip from front end through to post production, and the total cost for creating, producing, and distributing the video clip.
The software can help in editing a video clip by making use of digital asset management software. The system enables TV editors to find any missing segments from the footage quickly, mark it as 'deleted' and then add it back to the timeline in one step. If a portion of the video is missing, the DAM software can take care of the search process, saving both time and money.
Digital asset management systems are used in many different industries, including TV broadcast, cable TV operators and other content-based businesses. They can also be used by governmental agencies to keep track of content produced by its various branches or departments.