Data Unification

It collects data from various sources and creates unified customer profiles, which offer a complete view of each customer’s behavior.

Segmentation

It allows you to segment your customers based on their behavior, preferences, and other attributes.

Campaign Automation

It enables you to automate marketing campaigns across different channels like email, web, mobile, and social media.

Personalization

It provides tools to personalize your marketing messages based on each customer’s behavior and preferences. a.Measurement and Analytics: It offers analytics tools to measure the performance of your campaigns and understand your customers better.