What is Pharos?
Pharos is a toolkit for standing up a Marketing Datawarehouse - the single, trusted source of truth for all your marketing data. It brings together data from every channel, tool, and platform so you can measure what actually works and act on it. Like the lighthouse it is named after, Pharos gives your marketing a fixed point to navigate by.
Bring every source together
Connect advertising platforms, web analytics, CRM, email, and back-office systems into one warehouse. Pharos handles the plumbing - ingestion, transformation, and modelling - so your data lands clean, consistent, and ready to use.
One trusted source of truth
Stop reconciling numbers across a dozen dashboards. Pharos gives every team the same governed, well-modelled dataset, so marketing, sales, and finance finally agree on the numbers.
Built to activate, not just report
A datawarehouse is only worth it if you use it. Pharos is designed to push audiences, insights, and signals back into the tools where your team works - turning stored data into campaigns, personalisation, and better decisions.
Own your data and your stack
Pharos runs on your infrastructure and the warehouse of your choice. No lock-in and no black box: you keep full ownership of your data, your models, and your pipelines.
How we work
We start with an AI Discovery to map your sources and goals, stand up the warehouse in a focused sprint, and then help your team activate it. You get a working Marketing Datawarehouse - not a slide deck.