Challenge
Corendon faced several challenges common to the travel and airline industries:
- Modern communication: Corendon aimed to reach potential customers through newer and more modern communication methods, instead of relying solely on traditional email.
- Last-minute offers: Corendon needed an effective way to distribute last-minute travel offers directly to potential customers.
Solution
To address these challenges, Voxilo Marketing Automation Specialists, together with DeployTeq Campaign Service specialists, implemented a WhatsApp Marketing channel for Corendon using the DeployTeq Marketing Automation platform. This solution enabled:
- Real-time customer communication: WhatsApp provided a direct line of contact for time-sensitive information such as booking confirmations, travel reminders, and gate changes.
- Personalized engagement: DeployTeq's capabilities allowed Corendon to create customer segments based on previous interactions, travel preferences, and booking behaviors, ensuring tailored communication for each traveler.
- Automated workflows: The platform enabled automated messages like welcome journeys, payment reminders, and post-trip surveys while maintaining personalization.
- Integration with existing platforms: The WhatsApp channel integrated seamlessly with Corendon’s CRM and other marketing tools, ensuring a complete view of customer journeys.
- Simple signup process: Customers could easily sign up for WhatsApp updates by scanning a QR code or clicking a link available on the Corendon WhatsApp signup page. This convenient process allowed users to receive personalized deals, reminders, and participate in contests.
Implementation Process
- 1. Planning & Strategy:
Corendon’s marketing team collaborated with Voxilo Marketing Automation Specialists and DeployTeq to identify key use cases for WhatsApp, including customer notifications, upsell opportunities, last-minute offers, and feedback collection.- 2. Platform Integration: The WhatsApp API was integrated into the DeployTeq platform, ensuring seamless data flow between Corendon’s systems and the WhatsApp channel.
- 3. Campaign Setup: Corendon set up targeted campaigns based on customer behaviors, focusing on distributing last-minute travel offers to fill remaining availability.
- 4. Activities Undertaken:
- Linking Phone Number: The phone number was linked to WhatsApp using Facebook/Meta Business Manager.
- Message Templates: Message templates were created in Facebook/Meta Business Manager to ensure quick and consistent communication.
- Campaign Flow: Campaign flows were set up in DeployTeq to automate responses based on customer interactions.
- Audience and Consent Groups: Audience segmentation and consent groups were defined to ensure targeted messaging and compliance with privacy regulations.
Conclusion
The implementation of a WhatsApp Marketing channel for Corendon through DeployTeq has provided a practical way to enhance customer engagement, improve satisfaction, and drive conversions. By adopting this communication platform, Corendon has streamlined their customer interactions, ultimately providing a more responsive and tailored experience.